In recent years, many game publishers have made the trailers amazing when they announced new games. However, after the game is officially launched, players will be disappointed. So, why there is such a problem, and whether players should believe the trailer of the game, I will explain here.
In fact, in the game industry, this kind of culture has been going on for a long time, and the most classic example is Killzone 2. This is an FPS game launched in 2009, and it is also an exclusive game on the PS3 platform. The game was made public for the first time at E3 in 2005. After the trailer was broadcast at that time, both the picture quality and the character dynamics stunned the audience present. Unexpectedly, a few months later, some screenshots of the game appeared on the Internet, but these screenshots did not match the trailer at the time.
Later, players and game media discovered that the development team used in-engine rendering technology to make this trailer so that the overall lighting and dynamics can be rendered more perfect. The concept of In-engine rendering is similar to the principle of CG production, and the finished products are the same. The advantage of using this technique is that it can adjust almost every picture. For example, if there is a scene that only focuses on the face of a character, the team behind it can specifically adjust the character’s face to the most exquisite. In addition, the development team can add some special effects to make the entire trailer look even more amazing.
After 4 years, Killzone 2 was officially launched. At this time, players compare the official version of the game with the trailer. While the players thought that this work would overturn, the game brought surprises to the players. Killzone 2 is not only very well evaluated, but also good in terms of image quality. Although there are still differences compared to the trailer, some parts of the game are better than the trailer. To
A video of the playing process
In addition to in-engine rendering, there are other types of trailers, which are actual videos of the gameplay. The actual video is the most convincing of all the trailers, after all, it is a clip taken from the game trial. However, these clips may also be faked, after all, the actual records that the audience sees are only part of the game. Although this small part seems to be very well done, it does not mean that the entire game is that good.
For example, game developers will carefully select highlights to ensure that players are impressed by the game. In order to make the game record better, manufacturers will also add things that will not appear in the official version of the game, and even some more radical manufacturers will adjust the game performance to super high. In recent years, many game trailers have done well in terms of picture quality. Whether the finished game can meet the expectations of players is another matter.
Then, there is another kind of game trailer in the game market, which is to directly use animation to promote one’s own games. The most common is Blizzard’s Overwatch. The official Overwatch animation is very good, comparable to Disney animation. It’s actually a good idea for developers to promote game trailers in this way. So why is this method of propaganda becoming more and more popular?
Nowadays, video game culture is spreading on a global scale, which has also led to an increase in the number of people interested in game production. However, not everyone has the opportunity to work for gaming giants, and others are more inclined to share their ideas, so independent games are becoming more and more popular. But the most important aspect of game development is funding. Without funding, these teams can only produce CG-like trailers to attract the attention of the public, and these trailers are made without developing games.
Nowadays, the difference between game trailers and finished game is very common. But this is not a good thing, after all, the greater the expectation, the greater the disappointment. Faced with so many competitors and development expenditures, it is not easy for game developers, so it is inevitable that the final product will not meet expectations.